Apple: “It’s Showtime”

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This time, it is all about the services

Here is a quick round up of the Apple Announcment that has just happened.

Apple TV Plus is the Apple TV app that is aiming to be the one app you use for all your entertainment that also comes with a lot of exclusive shows. The app will also use machine learning to help suggest shows you might like.
You will also see the Apple TV app appear on smart TVs and other set top boxes from Roku and Amazon.
This service should be available in Australia later this year.

News+ an all encompassing news service that gives you access to subscriber only services all rolled up into a curated news application for a single subscription for US$10. This will be available in Australia later this year.

Apple also announced its own credit card. Backed by Goldman Sachs, the card is a digital card that will live in your iPhone that will give a little Apple Cash back for all the Apple stuff you buy with your Apple Card (3% on Apple purchases, 2% on everything else) with no annual fees, no late fees, no international fees, no over limit fees and no hiddne fees although if you miss a payment your interest rate will go up.
The card will be avilable in US and Canada later this year.
There will be a titanium credit card (with no name or numbers on it because privacy) that you can show your friends at parties too.

Apple arcade is new section in the Apple store that will allow you and family members access to over 100 exclusive titles including Sonic the Hedgehog and Frogger for a fee.
Also tipped to go live this year.

So all in, the usual first half of the year carries all the software and services announcements after some quite updates to iPads, iMacs and Macbooks and in around 6 months we can expect to see the big splash coming from the next round of iPhones and HomePods.

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